18. Shannon Broyles Beale | Chief Strategist | "You're cute until you're mouthy"


Shannon Broyles-Beale is the founder and principal strategist of S/B Factory.

You can find her online @sbfactoryny and @sbfnyc

A former merchant and executive of Donna Karan and Brunello Cucinelli North America, Shannon launched S/B in 2012 after nearly a decade of product development and business management. 

S/B Factory is full-service brand development consultancy that provides early to advanced stage strategy for luxury, fashion and lifestyle brands. Her team applies a multi-disciplinary brand management approach that sits at the intersection of image, commerce and sustainability. 

After a full work day, but before turning back into Mom to her son Asher, Shannon called in from the East Coast to record this conversation.